for Grindex

Update: 04.05.2022

Last week: 16 week 2022 (18.04.2022 - 24.04.2022)

Last full month: Mar 2022


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 841 -11.1% 52.0% -2.1 876 099 -11.1% 80.0% -1.3 -7.4%
MoM 13 483 16.5% 57.7% 2 6 640 627 27.6% 84.2% 1.5 12.4%
YTD 41 778 2.2% 55.0% -4.1 19 509 648 31.7% 82.4% 0.8 9.8%
MAT 118 495 -17.7% 54.3% -7.1 50 301 124 9.2% 80.6% -0.7 -7.0%
KAPSIKAM
WoW 19 900 -2.8% 2.7% 0 8 709 322 -2.9% 3.0% 0 -2.4%
MoM 214 582 16.2% 3.3% -0.4 93 677 570 23.7% 3.1% -0.7 31.7%
YTD 360 360 -3.2% 2.7% -0.1 152 500 738 -2.2% 2.9% -0.5 1.2%
MAT 1 053 136 -15.5% 2.6% -0.2 435 504 294 -9.3% 2.9% -0.4 -7.4%
MILDRONATE
WoW 87 607 -6.6% 22.3% -0.8 59 292 957 -7.4% 23.6% -0.9 -3.2%
MoM 669 749 31.6% 22.6% 0.7 423 078 923 74.3% 23.0% 2.4 27.2%
YTD 1 911 163 25.0% 16.7% 2 1 050 224 111 63.2% 17.7% 3.8 9.8%
MAT 5 178 244 14.6% 17.1% 2.3 2 340 088 745 29.1% 16.1% 2.5 -0.7%
SULFARGIN
WoW 2 444 -9.5% 0.8% -0.1 1 288 567 -8.1% 1.1% -0.1 -1.3%
MoM 15 388 9.5% 0.7% -0.2 7 818 533 15.7% 0.9% -0.5 46.0%
YTD 51 290 5.2% 0.8% 0.1 25 519 036 11.6% 1.1% 0.1 -2.6%
MAT 166 677 -14.7% 0.8% -0.1 82 409 021 -3.6% 1.2% 0 -6.3%
VIPROSAL
WoW 21 825 -6.5% 2.8% -0.1 9 340 139 -6.5% 3.1% -0.1 -2.6%
MoM 152 058 24.2% 4.3% -0.2 65 689 053 35.4% 4.1% -0.4 30.8%
YTD 466 944 28.7% 3.3% 0.7 192 762 029 39.0% 3.5% 0.6 1.7%
MAT 1 347 635 1.4% 3.2% 0.3 525 330 534 8.8% 3.3% 0.2 -7.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 41 778 2.2% 55.0% -4.1 19 509 648 31.7% 82.4% 0.8 9.8%
KAPSIKAM 360 360 -3.2% 2.7% -0.1 152 500 738 -2.2% 2.9% -0.5 1.2%
MILDRONATE 1 911 163 25.0% 16.7% 2 1 050 224 111 63.2% 17.7% 3.8 9.8%
SULFARGIN 51 290 5.2% 0.8% 0.1 25 519 036 11.6% 1.1% 0.1 -2.6%
VIPROSAL 466 944 28.7% 3.3% 0.7 192 762 029 39.0% 3.5% 0.6 1.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 118 495 -17.7% 54.3% -7.1 50 301 124 9.2% 80.6% -0.7 -7.0%
KAPSIKAM 1 053 136 -15.5% 2.6% -0.2 435 504 294 -9.3% 2.9% -0.4 -7.4%
MILDRONATE 5 178 244 14.6% 17.1% 2.3 2 340 088 745 29.1% 16.1% 2.5 -0.7%
SULFARGIN 166 677 -14.7% 0.8% -0.1 82 409 021 -3.6% 1.2% 0 -6.3%
VIPROSAL 1 347 635 1.4% 3.2% 0.3 525 330 534 8.8% 3.3% 0.2 -7.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 841 -11.1% 52.0% -2.1 876 099 -11.1% 80.0% -1.3 -7.4%
KAPSIKAM 19 900 -2.8% 2.7% 0 8 709 322 -2.9% 3.0% 0 -2.4%
MILDRONATE 87 607 -6.6% 22.3% -0.8 59 292 957 -7.4% 23.6% -0.9 -3.2%
SULFARGIN 2 444 -9.5% 0.8% -0.1 1 288 567 -8.1% 1.1% -0.1 -1.3%
VIPROSAL 21 825 -6.5% 2.8% -0.1 9 340 139 -6.5% 3.1% -0.1 -2.6%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 13 483 16.5% 57.7% 2 6 640 627 27.6% 84.2% 1.5 12.4%
KAPSIKAM 214 582 16.2% 3.3% -0.4 93 677 570 23.7% 3.1% -0.7 31.7%
MILDRONATE 669 749 31.6% 22.6% 0.7 423 078 923 74.3% 23.0% 2.4 27.2%
SULFARGIN 15 388 9.5% 0.7% -0.2 7 818 533 15.7% 0.9% -0.5 46.0%
VIPROSAL 152 058 24.2% 4.3% -0.2 65 689 053 35.4% 4.1% -0.4 30.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs