for Grindex

Update: 04.05.2022

Last week: 16 week 2022 (18.04.2022 - 24.04.2022)

Last full month: Mar 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 841	-11.1%	52.0%	-2.1	876 099	-11.1%	80.0%	-1.3	-7.4%
MoM	13 483	16.5%	57.7%	2	6 640 627	27.6%	84.2%	1.5	12.4%
YTD	41 778	2.2%	55.0%	-4.1	19 509 648	31.7%	82.4%	0.8	9.8%
MAT	118 495	-17.7%	54.3%	-7.1	50 301 124	9.2%	80.6%	-0.7	-7.0%
KAPSIKAM
WoW	19 900	-2.8%	2.7%	0	8 709 322	-2.9%	3.0%	0	-2.4%
MoM	214 582	16.2%	3.3%	-0.4	93 677 570	23.7%	3.1%	-0.7	31.7%
YTD	360 360	-3.2%	2.7%	-0.1	152 500 738	-2.2%	2.9%	-0.5	1.2%
MAT	1 053 136	-15.5%	2.6%	-0.2	435 504 294	-9.3%	2.9%	-0.4	-7.4%
MILDRONATE
WoW	87 607	-6.6%	22.3%	-0.8	59 292 957	-7.4%	23.6%	-0.9	-3.2%
MoM	669 749	31.6%	22.6%	0.7	423 078 923	74.3%	23.0%	2.4	27.2%
YTD	1 911 163	25.0%	16.7%	2	1 050 224 111	63.2%	17.7%	3.8	9.8%
MAT	5 178 244	14.6%	17.1%	2.3	2 340 088 745	29.1%	16.1%	2.5	-0.7%
SULFARGIN
WoW	2 444	-9.5%	0.8%	-0.1	1 288 567	-8.1%	1.1%	-0.1	-1.3%
MoM	15 388	9.5%	0.7%	-0.2	7 818 533	15.7%	0.9%	-0.5	46.0%
YTD	51 290	5.2%	0.8%	0.1	25 519 036	11.6%	1.1%	0.1	-2.6%
MAT	166 677	-14.7%	0.8%	-0.1	82 409 021	-3.6%	1.2%	0	-6.3%
VIPROSAL
WoW	21 825	-6.5%	2.8%	-0.1	9 340 139	-6.5%	3.1%	-0.1	-2.6%
MoM	152 058	24.2%	4.3%	-0.2	65 689 053	35.4%	4.1%	-0.4	30.8%
YTD	466 944	28.7%	3.3%	0.7	192 762 029	39.0%	3.5%	0.6	1.7%
MAT	1 347 635	1.4%	3.2%	0.3	525 330 534	8.8%	3.3%	0.2	-7.2%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	41 778	2.2%	55.0%	-4.1	19 509 648	31.7%	82.4%	0.8	9.8%
KAPSIKAM	360 360	-3.2%	2.7%	-0.1	152 500 738	-2.2%	2.9%	-0.5	1.2%
MILDRONATE	1 911 163	25.0%	16.7%	2	1 050 224 111	63.2%	17.7%	3.8	9.8%
SULFARGIN	51 290	5.2%	0.8%	0.1	25 519 036	11.6%	1.1%	0.1	-2.6%
VIPROSAL	466 944	28.7%	3.3%	0.7	192 762 029	39.0%	3.5%	0.6	1.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	118 495	-17.7%	54.3%	-7.1	50 301 124	9.2%	80.6%	-0.7	-7.0%
KAPSIKAM	1 053 136	-15.5%	2.6%	-0.2	435 504 294	-9.3%	2.9%	-0.4	-7.4%
MILDRONATE	5 178 244	14.6%	17.1%	2.3	2 340 088 745	29.1%	16.1%	2.5	-0.7%
SULFARGIN	166 677	-14.7%	0.8%	-0.1	82 409 021	-3.6%	1.2%	0	-6.3%
VIPROSAL	1 347 635	1.4%	3.2%	0.3	525 330 534	8.8%	3.3%	0.2	-7.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 841	-11.1%	52.0%	-2.1	876 099	-11.1%	80.0%	-1.3	-7.4%
KAPSIKAM	19 900	-2.8%	2.7%	0	8 709 322	-2.9%	3.0%	0	-2.4%
MILDRONATE	87 607	-6.6%	22.3%	-0.8	59 292 957	-7.4%	23.6%	-0.9	-3.2%
SULFARGIN	2 444	-9.5%	0.8%	-0.1	1 288 567	-8.1%	1.1%	-0.1	-1.3%
VIPROSAL	21 825	-6.5%	2.8%	-0.1	9 340 139	-6.5%	3.1%	-0.1	-2.6%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	13 483	16.5%	57.7%	2	6 640 627	27.6%	84.2%	1.5	12.4%
KAPSIKAM	214 582	16.2%	3.3%	-0.4	93 677 570	23.7%	3.1%	-0.7	31.7%
MILDRONATE	669 749	31.6%	22.6%	0.7	423 078 923	74.3%	23.0%	2.4	27.2%
SULFARGIN	15 388	9.5%	0.7%	-0.2	7 818 533	15.7%	0.9%	-0.5	46.0%
VIPROSAL	152 058	24.2%	4.3%	-0.2	65 689 053	35.4%	4.1%	-0.4	30.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца